🍪 Cookie Notice

We use cookies to learn how you interact with our content, and show you relevant content and ads based on your browsing history. You can adjust your settings below. Here's our policy.

Cookie settings
Skip to main content

Storyblok’s CMS report shows companies are hungry for AI and held back by legacy systems

PR
Storyblok
Try for Free

Storyblok is the first headless CMS that works for developers & marketers alike.

AI-powered content creation is the #1 thing users say they want more of

New York, NY - May 6, 2025 - Storyblok, the headless CMS for brands that want to make a bigger, faster market impact, today announced The State of CMS 2025. This global report features in-depth data from 1,300 CMS users on how and why they use their systems.

AI dominates the conversation

When asked what they think CMS providers should be doing more of, the largest percentage said AI-powered content creation (44%). Compared to 2024, 13% more people listed AI capabilities as essential in their CMSs for 2025.

Legacy CMSs prevent omnichannel success

Sadly, 61% of teams are still juggling two or more CMSs to manage their brands. This is because companies can’t trust one monolithic platform to cover all of their needs.

61% use multiple CMSs to minimize delivery risk, while 44% need multiple systems for omnichannel capabilities. 47% have to use multiple systems to support changes to their tech stack.

Companies are tired of this outdated and complicated approach, which is why 50% say they’re trying out different CMSs that can help modernize and streamline their content operations.

This desire for more flexible systems is coming at a critical time because the biggest increases in where companies say they plan to deliver content are focused on AR/VR and voice-activated speakers (15%), and smartwatches (14%).

Modern is where the money is

An analysis of 7,374 job listings that mention CMSs reveals that while legacy CMS skills are highlighted much more frequently, the jobs pay far less than those that mention modern headless systems.

For example, in the US, the average legacy salary for marketers is $54,625 compared to $101,270 for those working with modern systems (85% increase). For developers, the average legacy salary is $75,575 compared to $97,738 for modern headless skills (29% increase).

Mark Wheeler, CMO at Storyblok, said: “2025-2026 is the critical CMS pivot window for brands. Those that aren’t rethinking architecture now will be forced to play catch-up in just a couple years. As seen in this data, companies have bigger ambitions than what their legacy systems can deliver. The shift to AI-powered search also means that brands need to use a modern CMS to help make sure their content is properly structured and discoverable—not invisible.”

Download The State of CMS 2025 to learn more about what companies say regarding their CMS experiences, needs, and frustrations: https://www.storyblok.com/lp/state-of-cms-2025

Resources

About Storyblok

Storyblok is a headless CMS for marketers and developers who want to make a bigger, faster market impact. It frees you from the pain of legacy CMS platforms and empowers your teams to ship content quickly and build with complete flexibility.

Legendary brands like Adidas, T-Mobile, and Renault use Storyblok to make content management fun and collaborative. It’s Joyful Headless and it changes everything.


More to read