Joyful experiences 
foreveryone.

When we started Storyblok in 2017, we had a clear vision:
To make it easier and faster for marketing and developer teams to deliver impactful digital experiences at scale. And have fun while they’re doing it.

It’s a vision that has seen us grow from a two-person startup into a global headless CMS leader that’s changing the experience of content creation for teams across the world.

Used by leading brands and companies from across the globe

  • disney-wordmark
  • netflix-logo
  • oatly
  • marcopolo-logo
  • renault
  • adidas
  • autodesk
Founders Story

The ‘story’ part of Storyblok

Like all great ideas, Storyblok started as a spark of inspiration. 

Founders Dominik and Alexander were working for a digital experience agency when one day they started to scratch their heads and wonder: why the heck is content management so clunky and slow and annoying? 🐌 With their developer hats on, they started to work on a way to solve the day-to-day problems they were having.

And then one day, out popped a prototype for a Headless CMS. They named it Storyblok. And like all proud parents, they loved and nurtured and developed it from that day forward.

Born in Austria, Storyblok is a CMS that was built for the world 🌎 . And as more and more customers and fellow Storyblokers have flocked to get in on the fun, it has grown and grown into the feature-rich, enterprise-ready content management system that devs and marketers love so much today.

Our Investors

  • mubadala
  • hv-logo
  • 3vc
  • first-minute-capital
  • founders-factory

Our mission

Ship great content
  • Shipping great content should be fun. So we want to revolutionize content management for mid-market and enterprise businesses by creating a seamless experience that both dev and marketing teams love.

People first
  • We’re a ‘people-first’ company. So the cutting-edge features we introduce are designed to make the people who use Storyblok’s lives easier. By accelerating the whole content life cycle. By streamlining content workflows. And by making friction-free collaboration between developer and marketing teams possible.

Flexible remote
  • Our people are the foundation of our mission – we are dedicated to nurturing an inclusive, collaborative and flexible remote working environment that fosters high performing teams, empowering us to scale to $100m ARR and beyond.

Julgi wants to empower others Being part of the Storyblok community is truly unique. I work with talented colleagues in a progressive, transparent culture that empowers people, partners, and customers. The world-class SaaS platform we offer and the opportunity to make a meaningful impact on our growth journey makes this an exceptional experience for me.
Julgi Han

Julgi Han, Head of Business Development - Greece

Things we believe in

The things we believe in are what guide us—values that inspire action, shape decisions, and define who we are. They’re the heart of everything we do.

    • Put customers first

      Our commitment to providing joyful experiences and exceptional value to our customers is at the heart of every decision we make. So we pride ourselves on understanding their needs and working together to foster growth and shared success.

    • Act like an owner

      Honesty and transparency underpin everything we do, and we remain accountable for our work by grounding our decisions in data and facts. Every person at Storyblok is empowered to make impactful decisions that contribute to our collective success.

    • Innovate boldly, adapt quickly

      We love change, embrace fresh ideas, and respond fast to shifting market dynamics. We pivot swiftly when needed, yet stay focused on our goals, maintaining a balance between flexibility and stability to grow in a sustainable way.

    • Be a problem solver

      Our culture of trust lets us focus on finding solutions, rather than dwelling on problems. We prioritize action and resourcefulness, seeing challenges as an opportunity for improvement—and always approach them with a positive mindset.

    • Learn and grow together

      Storyblok is a collaborative and diverse space where every voice is heard. We prioritize action over discussion, driving automation and streamlining processes to maximize efficiency. Through curiosity and continuous learning, we support each other in personal and professional growth.

Manuel appreciates his freedom I joined Storyblok in March 2022, and it’s been life-changing in many ways. The positive company culture has allowed me to grow and achieve more than I ever thought possible. Working with an international, fully remote team is a privilege, and I’m grateful for my wonderful colleagues. After freelancing for so long, I finally feel more free as an employee, which speaks volumes.
Manuel Schöder

Manuel Schöder, Team Manager Documentation & Learning - Germany

Meet our team

Our leadership team

Meet our team or read more on Life at Storyblok blog

Dominik Angerer

CEO

Dominik is the CEO and co-founder of Storyblok. Before establishing the company in 2017, he built a strong background as a full-stack developer and web performance specialist, working with major agencies. He is also an active contributor to the open-source community and a co-organizer of Stahlstadt.js.

Ask Me About:
- Raising venture capital as a tech company
- Navigating the US Market
- Building a global brand
- Innovations in content management
- Leadership and vision

Alexander Feiglstorfer

CTO

Alex is Storyblok’s CTO and co-founder, based in Brazil, where he leads the company’s product development. His entrepreneurial journey began in 2009 when he founded a fitness platform and co-founded an eCommerce platform. In 2017, he and Dominik joined forces to launch Storyblok.

Ask Me About:
- Machine learning in analyzing user behavior
- AI-enhanced accessible UIs
- Leveraging AI to optimize engineering workflows
- How UI/UX design and engineering industry can adapt to AI impact
- AI in decision-making processes
- Next big advancements in AI-driven UI

Barbora Winczerova

Chief of Staff

Barbora joined Storyblok as Chief of Staff in 2023, where she leads strategic change and scaling initiatives across the organization. She began her career in B2B SaaS before transitioning into management consulting, investment banking, and venture capital. Barbora has served on Storyblok’s Board since 2020, following her investment in the company’s Series A on behalf of Mubadala Capital. In her free time, she enjoys traveling, spending time outdoors, and reading a good book.

Ask Me About:
- Building and scaling companies with venture capital funding
- Transitioning from venture capitalist to company leader
- Empowering product teams during the scale-up phase

Mark Wheeler

Chief Marketing Officer

Mark, as CMO of Storyblok, leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he's dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value. Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe.

Ask Me About:
- Industry Trends and Future Outlook
- Leadership and Team Building
- Measuring Success

Barry D'Arcy

VP of Partners

Barry, the VP of Partners at Storyblok, is passionate about fostering successful partnerships and connecting through technology ecosystems to deliver best-in-class outcomes for customers. He is dedicated to using digital data and technology to create more inclusive and diverse work environments while transforming business models to prioritize customer experiences. Before his current role at Storyblok, Barry worked with a large digital agency in Ireland, where he played a key role in delivering around 100 headless CMS projects as a Storyblok Partner.

Ask Me About:
- Digital transformation and inclusivity
- Enhancing efficiency for agencies
- AI and online responsibility

Lydia Kothmeier

SVP of Operations

Since February 2020, Lydia has served as Storyblok's SVP of Operations, focusing on finance, workplace management, as well as legal and compliance matters. Her leadership plays a crucial role in sustaining and advancing Storyblok's success and growth. Drawing from her extensive background in finance, FP&A, business consulting, and experience as an authorized signatory, Lydia brings a wealth of knowledge and expertise to her role today.

Ask Me About:
- Financial strategy for startups
- Enhancing operational efficiency in remote work environments
- Building a startup from the ground up

Sascha Ploebst

SVP of Sales

Sascha is Storyblok's SVP of Sales, dedicated to promoting top-tier content experience architecture to enterprise businesses. He is passionate about personal development and is deeply committed to aligning his personal mission and vision with his professional journey, actively shaping both as he progresses in life.

Ask Me About:
- Closing sales pipelines effectively
- Securing multi-year contracts in B2B SaaS
- Structuring sales teams for success
- Integrating inbound and outbound sales for an allbound approach

Marisa Pereira

VP of People & Organization

Marisa is Storyblok’s VP of People & Organization. She plays a crucial role in ensuring the company scales successfully by upholding its values and fostering a healthy culture that guides team collaboration. Together with the People team, Marisa is dedicated to creating an outstanding team member experience, empowering everyone to contribute to the stories that Storyblok helps shape. Before joining Storyblok, Marisa held various global and regional Human Resources roles across multiple industries.

Ask Me About:
- Company culture and well-being
- Leading a fully remote global workplace
- Diversity and gender equality in technology

Sebastian Gierlinger

VP of Engineering

Sebastian is Storyblok’s Vice President of Engineering, bringing over a decade of experience as a developer, team builder, and leader. His expertise centers on CMS systems, with a strong focus on security, performance, and usability. Beyond his professional role, Sebastian is passionate about organizing developer community events and never passes up the opportunity for a good cup of coffee.

Ask Me About:
- Balancing innovation and security
- Navigating the AI landscape
- Maximizing the impact of product launches

Fully-remote, always together

Like all great ideas, Storyblok started as a spark of inspiration. 

Join our team

We’re always on the lookout for exceptional talent and fun people to work with. If that sounds like you, get in touch.

Contact us

We’re always on the lookout for exceptional talent and fun people to work with. If that sounds like you, get in touch.