79% of IT leaders think their website development planning isn’t good enough

Storyblok introduces the Concept Room to make planning digital projects more effective and collaborative

New York, NY - March 20, 2025 - Storyblok, the headless CMS for brands that want to make a bigger, faster market impact, today announced the results of a survey of 200 IT leaders from global brands regarding how they plan website development projects. The data shows that while 21% wouldn’t change anything about their planning process, 79% realize it could be better.

On the surface, website development planning seems to be working well for most companies because projects are planned months in advance. 29% plan projects 1-2 months in advance, 26% between 2-3 months ahead of time, and 18% are planning more than 3 months before development. The largest percentage typically develop a proof of concept in 1-2 weeks (31%), with 18% delivering one in less than a week.

Despite that, the fact that an overwhelming majority of IT leaders say they know their planning process could be better points to issues with how the time is spent and who’s involved in the collaboration. While 66% say they work closely with the marketing team on structural page and content changes for websites, only 30% involve them in making UX decisions. 34% acknowledge they need to do a better job of collaborating with the marketing team when planning projects.

To help developers and marketers plan digital projects together, Storyblok is introducing the Concept Room as part of Storyblok Labs, a place for users to test its latest features. The Concept Room is a digital whiteboard where you can visually map out your project structure. The concepts can be linked to components within Storyblok, which makes getting a project started fast and easy.

Dominik Angerer, CEO and Co-Founder of Storyblok, said: “Collaboration between developers and marketers continues to be a struggle for most companies. As this data shows, IT teams like to think they’re working well with their marketing colleagues, but their actions prove otherwise. We built the Concept Room to make planning digital projects in Storyblok as collaborative and joyful as building them.”

Learn more about the Concept Room here: https://www.storyblok.com/lp/concept-room

Resources

• See case studies: https://www.storyblok.com/case-studies
• View Storyblok’s press kit: https://www.storyblok.com/press
• Learn more about Storyblok: https://www.storyblok.com
• Follow Storyblok on LinkedIn: https://www.linkedin.com/company/storyblok

About Storyblok

Storyblok is a headless CMS for marketers and developers who want to make a bigger, faster market impact. It frees you from the pain of legacy CMS platforms and empowers your teams to ship content quickly and build with complete flexibility. 

Legendary brands like Adidas, T-Mobile, and Renault use Storyblok to make content management fun and collaborative. It’s Joyful Headless and it changes everything.