Out with the Old, In with the New: Moving Beyond Legacy CMS
“I was today years old when I found out life could be easier”
In this session, we'll guide you through why brands are moving away from outdated systems and embracing modern CMS solutions. We'll cover different migration styles from gradual implementation to full migration ensuring you choose the best approach for your business. Plus, we'll dive into best practices to maintain SEO rankings, conduct landing page audits, and review your tech stack for optimal speed and performance.
Get ready to take the fear out of migration and unlock the future of your digital presence!
Chad Solomonson - CCO @ RDA
Robert Sanders - Director of Digital Experience and Commerce Platform Solutions @ RDA
Maya Carmo - Account Executive @ Storyblok
In this session, you will learn:
- Why brands are leaving legacy CMS systems
- Key migration styles: gradual vs. full migration
- Best practices for maintaining SEO during migration
- Conducting a landing page audit: what to keep or update
- Optimizing your tech stack for speed and performance
About the experts:
Chad Solomonson oversees marketing, business development, and key partnerships as CCO at RDA. With more than 30 years of experience in B2B strategy, marketing, and sales, he has a deep passion for making the digital world simpler and easier to navigate. Chad is committed to creating programs that raise brand awareness, open new markets, drive business growth, and build stronger relationships with RDA’s clients.
He has a strong track record of helping businesses tap into cloud and SaaS platforms to improve their digital capabilities and customer experiences. Chad has also forged and managed partnerships with leading tech platforms, including Microsoft, Salesforce, Amazon Web Services, Sitecore, BigCommerce, Shopify, and HubSpot. Right now,
Chad is focused on bringing composable technology strategies to life and exploring real-world AI applications that drive meaningful business outcomes.
Rob Sanders is the Practice Director of Digital Experience and Commerce Platform Solutions at RDA, a leading North American based agency providing technology consulting and digital solutions.
Over the course of 22+ years in the web application industry, he has worked alongside a very diverse set of clientele ranging from professional NFL and NHL teams, NCAA athletic institutions, small to medium-sized businesses, all the way to multiple Fortune 100 companies. Rob started his career at Americaneagle.com (2002 – 2022), working his way up from account management, project management, digital strategist and multiple director level positions. He has also played a major role in CDP consulting on contract with Carters, Inc., the largest branded marketer in the US and Canada of baby and young children apparel and products.
At RDA, Rob is part of the leadership team and is responsible for all delivery of solutions within the DXP and Commerce division. His day-to-day commitment to RDA’s clients and employees is his passion for success. Rob is an extraordinary technology and people leader with a consistent track record of building great teams and products.
Based out of Chicago, IL (Glenview), Rob is actually a born and raised East Tennessean and third-generation University of Tennessee alum with a passion for Tennessee football. You’ll often find him in many different college football stadiums every fall.
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- Language: English
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“I was today years old when I found out life could be easier”
In this session, we'll guide you through why brands are moving away from outdated systems and embracing modern CMS solutions. We'll cover different migration styles from gradual implementation to full migration ensuring you choose the best approach for your business. Plus, we'll dive into best practices to maintain SEO rankings, conduct landing page audits, and review your tech stack for optimal speed and performance.
Get ready to take the fear out of migration and unlock the future of your digital presence!
Chad Solomonson - CCO @ RDA
Robert Sanders - Director of Digital Experience and Commerce Platform Solutions @ RDA
Maya Carmo - Account Executive @ Storyblok
In this session, you will learn:
- Why brands are leaving legacy CMS systems
- Key migration styles: gradual vs. full migration
- Best practices for maintaining SEO during migration
- Conducting a landing page audit: what to keep or update
- Optimizing your tech stack for speed and performance
About the experts:
Chad Solomonson oversees marketing, business development, and key partnerships as CCO at RDA. With more than 30 years of experience in B2B strategy, marketing, and sales, he has a deep passion for making the digital world simpler and easier to navigate. Chad is committed to creating programs that raise brand awareness, open new markets, drive business growth, and build stronger relationships with RDA’s clients.
He has a strong track record of helping businesses tap into cloud and SaaS platforms to improve their digital capabilities and customer experiences. Chad has also forged and managed partnerships with leading tech platforms, including Microsoft, Salesforce, Amazon Web Services, Sitecore, BigCommerce, Shopify, and HubSpot. Right now,
Chad is focused on bringing composable technology strategies to life and exploring real-world AI applications that drive meaningful business outcomes.
Rob Sanders is the Practice Director of Digital Experience and Commerce Platform Solutions at RDA, a leading North American based agency providing technology consulting and digital solutions.
Over the course of 22+ years in the web application industry, he has worked alongside a very diverse set of clientele ranging from professional NFL and NHL teams, NCAA athletic institutions, small to medium-sized businesses, all the way to multiple Fortune 100 companies. Rob started his career at Americaneagle.com (2002 – 2022), working his way up from account management, project management, digital strategist and multiple director level positions. He has also played a major role in CDP consulting on contract with Carters, Inc., the largest branded marketer in the US and Canada of baby and young children apparel and products.
At RDA, Rob is part of the leadership team and is responsible for all delivery of solutions within the DXP and Commerce division. His day-to-day commitment to RDA’s clients and employees is his passion for success. Rob is an extraordinary technology and people leader with a consistent track record of building great teams and products.
Based out of Chicago, IL (Glenview), Rob is actually a born and raised East Tennessean and third-generation University of Tennessee alum with a passion for Tennessee football. You’ll often find him in many different college football stadiums every fall.