Redefining NRF's Retail Revolution

• Headquarters: Washington, D.C., USA
• Technology Stack: Storyblok, Netlify, Next.JS

Retail has two sides to its coin: the buyer and the seller. If you’re a seller, then the National Retail Federation is your bible. From conferences to advocacy programs to trends and forecasting, NRF is the largest global retail trade association - and it isn’t even close.

Retail readiness realized

• No more ‘off-the-rack’ content: The retail world waits on no one, and now neither do the content editors at NRF. Utilizing Storyblok’s Visual Editor gave them the freedom to build and create with no restraints - with site development time down by 60 to 70%. No more headaches, just smooth, simple editing and publishing.
• User experience at the forefront: Dealing with bottlenecks can be quite figuratively back-breaking, something NRF doesn’t have to deal with anymore thanks to Storyblok’s Workflow and Discussion tools. Content can be built and delivered effortlessly, not to mention much faster. That site development time decrease speaks for itself.
• Security that makes you smile: NRF never has to worry about security or stability anymore, with Storyblok’s ISO 27001 certification and rock-solid data protection. Every experience can be flawlessly delivered - We’ve got their back.
• Integrating Intuitively: NRF has the freedom to build and integrate technologies as they see fit - and have even reported a decrease in reworking integrations by a whopping 75%. You can’t put a price on that! (Actually, you can, and it’s massive.)
• Big Show today, bigger shows tomorrow: With the adoption of Storyblok as the focal point of their tech stack, NRF has the foundation to build on with large-scale growth on the horizon. They’re planning to migrate at least seven more projects to Storyblok in this calendar year. The future looks bright.

The beating heart of retail

While there are a lot of names that are synonymous with retail, none can hold a candle to The National Retail Federation. They are the central touchpoint for the retail world, connecting thousands upon thousands of brands around the globe.

Their Big Show event in New York isn’t just an event - it’s the event, drawing in over 35,000 professionals in one giant melting pot. Global experts come together to discuss and discover fresh new solutions, future trends, and collaborate with industry giants. We’re talking about CEOs from the likes of Tommy Hilfiger, Walmart, Target, Goldman Sachs, and Sephora just to name a few.

Slow doesn’t sell

In the fast-paced moving world of retail, online shopping, and now Instagram/TikTok shopping, it pays to be fast and snappy. No brand can afford to sit on weeks of development time - if you don’t move fast enough, you’re dead in the water. This was one of many concerns that NRF faced with their prior setup.

Resource-Intensive: Ongoing maintenance and patching required by their previous setup meant that their devs had to divert their attention from development on critical projects and creating new features. Patchwork solutions just don’t cut it in the fast-paced retail world.

Development at a turtle’s pace: Due to the constraints and limitations of their previous setup, it became the standard for content and marketing teams to face significant delays. Ideas would take too long to activate from conception to realization - stifling creativity and mobility.

As secure as a cardboard box: The NRF team were getting increasingly anxious and apprehensive about the security vulnerabilities they were facing. When it comes to safeguarding data and customer trust, there’s no room for doubt.

As flexible as metal: Flexibility isn’t just a luxury - it’s a necessity when you're supporting an industry that’s constantly shifting. NRF’s tech stack was limiting their ability to experiment with new ideas and features, preventing them from staying agile and responsive.

Supercharged potential

With Storyblok in the driver’s seat, NRF’s digital game is about to go into overdrive. Content creation and delivery has never been this fast and easy - content editors and marketers can now make updates in a flash, without having to rely on developers. They can now create experiences that truly engage their audiences, helping them stay ahead of the game.

But it’s not just about speed. Storyblok’s secure and stable infrastructure gives NRF the power to grow without worrying about tech holding them back. They can now dream big and build even bigger, knowing they’re ready for whatever comes next.