Crunchyroll

Crunchyroll is a streaming service founded in 2006 that offers a large library of anime, manga, and games. Their mission is to “unite through anime,” and they operate globally. Crunchyroll’s target audience is young anime fans looking for high-quality and diverse anime experiences. During a corporate rebrand, Crunchyroll needed to migrate their Crunchyroll News site - more than 230,000 multimedia news articles in a dozen languages. Opting for Storyblok enabled content creators to leverage best practices in SEO, syndication, content discovery, and navigation to attract, engage, and convert global anime fans. The enterprise-scale redesign re-established Crunchyroll News as the go-to source for anime engagement.